WAICF 2026 provided an important opportunity for marketing, visibility, and market research as we continued to explore expansion within the European AI ecosystem. The festival brought together global innovators, enterprises, and ecosystem builders, creating space for high-level, forward-looking conversations around the adoption of AI across industries.

During the event, Masterly engaged in exploratory discussions centered on our core AI engines — Earendel, our Vision AI system, and Orbit, our language AI system, alongside conversations about our Catalyst Program, which invites organizations to collaborate with us in developing custom, end-to-end AI-powered solutions to address real-world challenges.

Beyond the main festival, we had the opportunity to participate in a business tour organized by RisingSUD, traversing across the south of France from Marseille to Nice. During this tour, we met with a diverse set of companies and innovation stakeholders, gaining valuable insight into regional ecosystems, priorities, and opportunities for collaboration.

We also took part in structured matchmaking sessions, where Masterly was connected with international companies from across the globe, including organizations from Senegal, Tunisia, Belgium, the Netherlands, Spain, and Estonia. These sessions reinforced the globally connected nature of WAICF and provided early insights into potential cross-border collaboration opportunities.

Overall, our participation at WAICF 2026 delivered meaningful market intelligence and helped establish new relationships that will inform our European strategy moving forward. These early conversations and on-the-ground insights play an important role in shaping how we grow awareness of Masterly’s human-centered AI approach internationally.

Thank you to MEDJCT, the Ontario delegation, and our partners, including RisingSUD, for their support in creating opportunities for meaningful engagement. We leave Cannes with stronger visibility, a broadened network, and a deeper understanding of the global AI landscape ahead.